Help make healthcare lovable.
Over the past decade, we have seen service-based industries (retail, cable, auto insurance, finance, etc.) move to a highly personalized service experience where technologies and channels tied to a well understood consumer journey anticipate and deliver unique interactions at the point of need.
These experiences deliver increasingly relevant and timely offers as individual needs, wants, and expectations are more understood. As a result, users fall in love with the service.
We believe this is achievable in healthcare and that the shopping experience within the member and patient journey is a critical part of the modern care path. By making it lovable, this service backbone can deliver simultaneous benefits for plans, providers, and patients.