Get smarter about your members and drive better engagement
Provider directories and incentive programs have gained importance as the healthcare world has moved toward a digital-first member experience. Over the past decade, we have seen other service-based industries like retail, cable, auto insurance, and finance orient to a highly personalized service experience. They orchestrate a combination of technologies and channels through a well-understood journey to deliver specific and relevant interactions at the anticipated point of need. Through continuous learning and tuning, these tools continue to refine the experience for users as their needs, wants, and expectations are more understood through consumer preferences, usage data, and AI-backed prediction. Through that refinement, the value is optimized for both business and consumer.
- Work with Client Engagement Managers to optimize SmartShopper® Program Performance with proven marketing campaigns and support.
- Engage with our product team as a strategy partner to consider audience and segment analytics as we work to continuously optimize experiences for all members and households in each of their unique healthcare journeys.